CADAC wins award for street pole campaign

CADAC, one of the most recognised and trusted brand names in South Africa, was recently awarded the OHMSA (Out Of Home Media South Africa) award for Retail/Street Furniture in the inaugural OHMSA Awards.

The award was won for CADAC's winter 2007"Never Feel Powerless" street pole ad campaign. The campaign comprised of four consecutive street pole ads bearing the headlines"Never without power","Never in the cold","Never in the dark", and"Never feel powerless", appearing on street poles in prime locations on main roads in Johannesburg and Pretoria during June and July 2007.

Justine Lawson, Marketing Manager of CADAC, says,"The campaign enjoyed positive feedback from both retailers and consumers of CADAC products, and there was a definite increase in awareness of our extensive adventure and patio range. So this award is the cherry on top of a very successful campaign!"

MEDIA ARCHIVE